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UTM link builder for social posts
Tag a link once for every platform you post to, and your analytics will show which post actually sent the visit, instead of lumping it all under “direct”.
Your link
Your tagged link shows up here, ready to copy.
Questions
- What is a UTM link?
- A normal link with a few labels added at the end, like ?utm_source=bluesky&utm_medium=social. Analytics tools such as Google Analytics read those labels to tell you which post, platform or campaign sent each visitor.
- What should I put in source, medium and campaign?
- Source is where the link is posted (bluesky, linkedin, newsletter). Medium is the kind of channel; use social for social posts, which Google Analytics files under Organic Social. Campaign is the launch or promotion, like spring-sale.
- Why make everything lowercase?
- Analytics tools treat Bluesky and bluesky as two different sources, so a mix of spellings splits one source into several rows in your reports.
- Do UTM links hurt how a post performs?
- The labels make a link longer, which matters on X only if you count by hand: X counts every link as 23 characters whatever its length. If a long link looks messy, put it behind a short link.
SocialMate
Schedule the posts that carry them
Paste each tagged link into SocialMate, pick the platforms and the time, and the posts go out on schedule. Free for up to 250 posts a month, with X on the Pro plan.