The Analytics Every Creator Should Be Tracking (And What to Ignore)

Track These

**Engagement rate** (not raw engagement). Engagement / impressions × 100. A post with 50 likes and 500 impressions (10% ER) beats a post with 500 likes and 50,000 impressions (1% ER).

**Follower growth rate.** Track net growth, not gross.

**Best day and time.** SocialMate's Content DNA dashboard shows a heatmap of when your posts get the most engagement.

**Top-performing content format.** Do threads outperform single posts? Questions vs. statements?

**Click-through rate.** If you include links, CTR is the real signal of compelling content.

Ignore These

SocialMate's analytics dashboard shows engagement rate, best times heatmap, platform breakdown, and top posts in one view.

**Start tracking what matters** → [socialmate.studio/analytics](https://socialmate.studio/analytics)