A Book Launch Social Media Plan You Can Set Up in One Afternoon

Gather these first

Before you write a single post, collect what the posts will point to and quote from:

Write twenty messages in three phases

A launch is not one post. It is the same few reasons to buy, said many ways over several weeks.

Before launch

Launch week

After launch

Let a campaign post them

SocialMate's campaign mode takes up to 20 messages and posts them in turn on the days and times you pick until an end date, for up to 26 weeks. It can reword each message with AI so the repeats do not read the same, and it keeps a reworded version only if every link and price in it is unchanged.

Write the messages once, set the days and the end date, and the launch keeps running while you get back to writing.

Go where your readers are

SocialMate does not post to Goodreads, Amazon or Instagram. Posting to X needs the Pro plan.

Do not only sell

If every post is a buy link, people stop reading them. Mix in the writing process, the research, the cut scenes and the questions readers ask you. The selling posts work better when they are a third of the feed, not all of it.

See how SocialMate works for authors