How to Bold Text on LinkedIn (and When You Should Not)

LinkedIn posts have no formatting

LinkedIn articles and newsletters have a bold button. Regular posts do not: they are plain text. So how do people post bold and italic words?

How "bold" works in a LinkedIn post

Unicode, the standard that defines every character your phone can show, includes sets of letters meant for math formulas: bold letters, italic letters, script letters and more. They look like styled text, but to a computer each one is a different character, the way "é" is different from "e".

Paste those characters into a post and they look bold anywhere, because the style is in the characters themselves.

Add it in seconds

The free LinkedIn text formatter at /tools/linkedin-formatter does the swap for you:

1. Write or paste your post.

2. Select the words you want to stand out and pick bold, italic or bold italic.

3. Turn notes into a list with bullets, numbers, arrows or checks.

4. Check the preview to see where LinkedIn will cut the post with "see more", then copy it.

It runs in your browser and nothing you type is sent anywhere.

When not to use it

Use it for a word or a short line that has to stand out. If the whole post is bold, nothing is.

Formatting that always works

LinkedIn's limit is 3,000 characters. Styled letters can count as two characters each, so leave yourself some room.

Try the free LinkedIn text formatter