Your link in bio is your most valuable real estate. Here's how to build one that actually converts followers into subscribers, customers, and community members.
The One Link Problem
Most platforms give you one URL. One place to send everyone who wants to learn more, buy something, join your community, or subscribe. That single link has to work hard.
A "link in bio" page — a simple landing page with multiple links — solves this. Done right, it's a mini home base for your entire online presence.
What to Include (And What to Cut)
The best link-in-bio pages are ruthlessly edited. Include:
Cut: everything else. Every extra link dilutes click-through on the links that actually matter. If you haven't updated a link in 60 days, remove it.
Lead With Your Best Offer
Whatever you most want someone to do — join your Discord, download your free guide, sign up for your newsletter — that goes first, above the fold, in a clearly labeled button. Don't make people scroll to find it.
Write Buttons Like CTAs, Not Labels
"Newsletter" is a label. "Get weekly creator tips (free)" is a CTA. The button text should tell someone what they get, not just what the thing is. Small copy change, big difference in clicks.
Keep It On-Brand
Your link in bio page should feel like you. Match your colors, tone, and aesthetic to your other profiles. Consistency builds trust. A jarring mismatch between your profile and your landing page creates friction.
Mobile First, Always
Over 80% of profile visitors will tap your link on a phone. Test your page on mobile before you publish. Buttons need to be tap-friendly (44px+ height), text needs to be readable without zooming, and load time matters.
Update It Regularly
Your link in bio should reflect what's current. Promoting a launch? Update it. Running a limited offer? Pin it to the top. A stale page signals an inactive creator.
SocialMate's Built-In Tool
SocialMate includes a Link in Bio builder on all plans — free included. No third-party tool needed. Build your page, connect it to your scheduled posts, and keep everything in one place.
The Compounding Value
A great link in bio quietly converts while you sleep. Every post you publish points to it. Every new follower who checks your profile lands there. Treat it like a landing page — because it is one.
Schedule to 7 platforms, get 15+ AI tools, and grow your audience — all for free. No credit card required.
Create free account →7 platforms · 15+ AI tools · Free forever
Comparing tools?
❤️ 2% of every SocialMate subscription goes to SM-Give — our charity initiative. Learn about SM-Give →