Metricool positions itself as the affordable Hootsuite alternative. SocialMate makes the same promise. Here is what sets them apart.
Both Metricool and SocialMate market themselves as affordable, multi-platform social media schedulers. They're competing for the same customer: creators and small teams who want professional features without enterprise pricing.
So how do they actually differ?
Metricool:
SocialMate:
Even Metricool's Starter at $22/month covers only 1 brand. SocialMate Agency at $29/month covers 5 client workspaces and 15 seats.
Metricool is strong here — their analytics go deep with historical data, audience demographics, and competitor tracking built into the interface. This is a genuine differentiator.
SocialMate's analytics are growing. Platform success rates and post performance are tracked. Competitor tracking exists as a feature but is less mature than Metricool's offering.
Metricool supports the major platforms well: Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, Google Business.
SocialMate adds Bluesky, Mastodon, Telegram, Discord, and LinkedIn — platforms Metricool doesn't cover.
SocialMate: 15+ AI tools (caption, rewrite, hook, thread, and more).
Metricool: AI caption writing on paid tiers.
Both tools offer calendar scheduling, bulk scheduling, and drafts. Metricool has a strong visual calendar. SocialMate adds evergreen recycling — automatically reposting your best content on a schedule so nothing goes to waste.
There's no universal answer. If you need deep analytics and your audience is on Instagram/Facebook/TikTok, Metricool has the edge. If you're posting to emerging platforms, need AI tools, or have a team to manage, SocialMate delivers more per dollar.
Schedule to 7 platforms, get 15+ AI tools, and grow your audience — all for free. No credit card required.
Create free account →7 platforms · 15+ AI tools · Free forever
Comparing tools?
❤️ 2% of every SocialMate subscription goes to SM-Give — our charity initiative. Learn about SM-Give →