What to Put in Your SOMA Master Doc (With Examples)

The Master Doc Is Your Brain Dump

Think of it as a weekly journal entry meets content brief. It doesn't need to be polished. It just needs to be honest.

What to Include

**Wins.** What went right this week? A milestone you hit, a sale you made, feedback that meant something.

*Example: "Crossed 200 users. First agency customer signed up. Had a user email saying SOMA saved them 5 hours this week."*

**Challenges.** What were you wrestling with? Problems you're solving build authentic content.

*Example: "Struggled with Gemini API rate limits. Had to chunk large content batches to prevent JSON truncation."*

**Insights.** What did you learn? Anything that made you think differently.

*Example: "Realized that consistency beats virality in every algorithm."*

**Ideas.** What did you think about building, writing, or sharing?

**What you're working on.** SOMA uses this to write behind-the-scenes content that builds audience.

SOMA Reads the Diff

If you update your master doc weekly, SOMA reads what changed since last week and writes content about the delta — what's new, what shipped, what you learned.

**Try SOMA** → [socialmate.studio/soma](https://socialmate.studio/soma)